About Us


Pushing Boundaries in Sports Travel

True Luxury Sport is a leading sports and experiential travel specialist. Founded on the belief that the sports travel and hospitality industries have stagnated, we use our unrivalled contacts and resources to create innovative and unique sporting memories. Based in London, widely regarded as the capital of world sport, our expert knowledge and decades of travel experience enables us to craft bespoke, adaptive and inspiring sporting itineraries around the world.

Meet the Senior Team

With decades of experience in the sports, concierge and travel industries our team of dedicated sports lovers are on hand to make your sporting dreams come true.

Henry Morley

Founder & CEO

Henry founded the award winning luxury tour operator True Luxury Travel in 2012, with the aim of disrupting the status quo approach to luxury travel around the world through in-depth expert advice, transparent pricing and a highly personalised service.

Tom McCall

Co-Founder and COO

Tom has over ten years experience in the luxury sports and concierge market, creating and delivering extraordinary sporting itineraries for the world's most discerning travellers.

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